If you had to name one of the most significant customer demands of the digital age, what would it be?
There may be a lot of answers, but one that stands out is greater personalization.
A few years back, a promotional email addressed to a customer by name was revolutionary. Today, personalization has evolved drastically, powered by complex algorithms, location tracking, machine learning, and more.
With the new tech age, consumers are looking for truly customized interactions, experiences, and brand connections. And that means that creating and implementing a robust ‘Personalization Strategy’ that focuses on multi-touch points is imperative to driving growth. The good news is that eClerx Digital is here to help you do just that.
Please take a look inside our specially curated panelist conversation Decoding Personalization: How to Deliver Tailored Experiences at Scale as we discuss how to craft an experience that helps your brand build a competitive advantage while anticipating consumer needs, mapping out customer journeys, and creating hyper-personalized solutions.
About the Speakers:
Ankit Sharma
Based in Mumbai, Ankit is a Lead Strategist for the Retail Vertical in the eClerx Digital business. With over 12 years of experience in analytics and data science, Ankit has a proven track record of delivering strategic solutions to complex business problems. He specializes in Digital Product Management, Customer Journey Optimization, Customer Experience Analytics, Personalization, and Data-Driven Marketing. He is truly passionate about the power of analytics, data-driven storytelling, and its ability to unlock insights that transform organizations.
Rajasi Behere
16+ years of statistics & business analytics experience Rajasi leads the delivery for the Retail Analytics Practice in eClerx Digital. Key areas of expertise include Customer Analytics, Digital Transformation, Data-driven marketing, pricing, and product analytics. Rajasi uniquely combines business consulting, statistical expertise, and operational skills. She has helped multiple retail client teams to deliver end-to-end strategic, tactical, and operational outcomes in her area of expertise.
Alessandro Macchiarola
Alessandro has an MBA from a top 30 business school and a bachelor’s degree in pure statistics and economics. Alessandro is leading Data Science in EMEA and the strategic lead for Retail analytics. Before joining eClerx, Alessandro spent around 20 years as a data scientist, half of which in a Management or Tech Consulting role (Accenture, Deloitte, Unisys), while the other half in an AI / ML leadership role (SAS Software, News UK, and more). From a technical standpoint, Alessandro is equally knowledgeable in data management and business intelligence as well as in complex data science and AI/ ML applications (behavioral statistics, econometrics, metaheuristic simulations, IoT, computer vision, RPA, etc.)
Peter Loleit
Peter currently works with Sky and NOW as a Lead Strategist and Industry Expert for eClerx.
In the Media and Entertainment sector, he worked as a Digital Agency Lead for five years with News International companies: Sky News, Sun Online, Sun Bingo, Times Online, Dream Team, News of the World, and The London Paper.
Peter has over 25 years of experience in Digital Marketing, Web Analytics, and Ecommerce Technology, building high growth, high revenue (£4m+) Direct To Consumer (D2C), B2C, and eCommerce businesses across diverse industry sectors, including Media and Entertainment, Luxury, E-tail, Travel, and Financial.
