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Savvy, Multi-tiered Approaches to Enhance Your B2B Pricing Strategy

Determining the ideal pricing strategy is one of the most complex functions within any business. When embraced, an integrated, analytical approach involving key stakeholders across the organization can lead to quick wins, driving both organic growth and profitability. Yet challenges abound and businesses often overlook several key factors. In this blog, “Savvy, Multi-tiered Approaches to Enhance Your B2B Pricing Strategy,” Prasad Kadiyala, Manager of Advanced Analytics & Insights, shares insights on which factors companies should implement to achieve success when creating a pricing transformation strategy.

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HOW TO DEFINE, ESTABLISH AND MONETIZE B-2-B CUSTOMER JOURNEYS

In today’s marketplace, customers can find and use relevant product or service information long before interacting with a sales team. This fundamental customer journey shift means that marketers have multiple opportunities to understand the customer mindset, pinpoint their exact stage in the sales process, and engage with them earlier for increased efficiency and profitability. In this month’s blog post, Ashwini Periyaswamy discusses four key steps to using customer journey analytics to positively impact the bottom line.

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How to Measure Subscriber Loyalty When You Have Incomplete Data

To be truly proactive, marketers must create proxies for loyalty using modeling techniques instead of waiting for perfect, clean data. In this post, Stephen Yu shares one way to create a proxy of loyalty for everyone in your base to predict more accurately which customers are likely to be loyal, continue to buy, or fall into the “valuable, but vulnerable” segment.

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8 Factors to Consider When Evaluating Database Quality

Like kicking a tire won’t tell you much about the performance of a car, the surface view of a database tells you little about its quality. This 2.5-minute video presents a checklist of 8 factors to consider when evaluating database health, whether for internal purposes, during a merger or acquisition, or for a large integration project.

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Award Winning Web Reporting Optimization Project

eClerx Digital is focused on continuous improvement not only for its clients, but also for its internal processes. This blog post details a project in which eClerx Digital optimized an internal web reporting process to eliminate errors, speed up response time, and to reduce reliance on expensive resources. This project was recognized with a Quality of Excellence Award from the World Quality Congress.

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Increase Online Acquisition Revenue by 100s of Thousands with Video Autoplay

Have you ever considered using A/B Testing and Optimization outside of email campaigns, landing pages, and or online advertisements? If the answer is no, you’re not alone. In this blog post, we present a case study on how one of our clients used A/B Testing and Optimization to test the effect of implementing video autoplay on their site.

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Technologies Change, but People Don’t

In this forward thinking post, Stephen Yu discusses the pitfalls of blindly following the next greatest thing in martech. Regardless of the device being used or level of personalization applied and data generated, human behavior remains generally constant. It is important to keep the person in mind when building martech and communication strategies.

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Personalization or Personally Annoying Customers

One of the most common frustrations of online shoppers is when they purchase an item only to be shown the SAME product recommendation again and again. This is a result of marketers “personalizing” based upon tidbits of information, rather than fully understanding customer behavior. In this blog post, Stephen Yu, suggests a more holistic approach to enable marketers to stop personally annoying their customers.

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Don't hire an analytics poser

In the age of abundant data and Omni-channel marketing, extracting valuable insights from mounds of information has become a crucial function in any organization.  Naturally, such a shift in focus has increased the demand for analytics service providers and full-time data scientists.  Unfortunately, this surge in demand has also produced many posers.  How, then, do marketers identify such posers? In this kinetic typography video blog post, analytics industry veteran, Stephen H. Yu, highlights six signs that you’re dealing with a potential analytics poser.

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No one is just an online person

Are you on the right path to understanding your customers? Relying solely on known explicit data often leads to campaign oversaturation, while others are exposed to generic messages. No one is just an online person. In this blog post, Analytics industry veteran Stephen H. Yu, details why buyer-centric – commonly known as 360-degree customer view – data platforms are critical to future marketing success.

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