eClerx Digital helped the client to establish a data-driven culture by partnering with the marketing organization to plan for data capture and analytics during their marketing initiatives processes. Each marketing initiative included a plan for data capture, analytics, and A/B testing, which enabled the Client to understand the impact of their marketing efforts. Improved analytics led directly to increases in lead generation through 28 percent increase in form completions. eClerx Digital rebuilt the campaign tracking and reporting process and established a scalable A/B testing process for the Client. Lastly, we successfully migrated the client to a new tag management system (35+ tag types) without any interruption to the Client’s business/marketing activity.