Campaign Operations

Campaign Operations

Aligning campaign operations for increased consumer banking


Industry-leading Financial Services Company Converts Acquisitions to Currency with New Campaign Operations Process.

This financial services client understood that implementing a marketing automation system would improve funnel conversions and drive revenue from new customers for its mortgage, credit card and online banking services. Unfortunately, its existing campaign processes did not align towards achieving efficiency or leveraging advanced automation platforms. They engaged with eClerx Digital to create an end-to-end campaign process used across multiple business functions.

As experts in campaign operations and process optimization, eClerx Digital began with a business needs assessment to determine which of the many available marketing automation platforms would best meet the client’s objectives. This exercise determined that Eloqua was the best solution, and eClerx Digital then conducted process workshops with the stakeholder groups, established best practices and bench-marking materials and provided process documentation. eClerx Digital also handled the Eloqua deployment including platform configuration, CRM integration, campaign set up as well as form and landing page creation.

Because of the optimized marketing automation and campaign operation process, the Client increased sales conversions by 23% from organic acquisition, decreased costs by 20% and improved campaign turnaround time by 60%.

eClerx Digital continues to provide on-going campaign operations support including campaign management, reporting, data management and analytics for continuous improvement.

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23% Increased online conversions

20% Decreased campaign costs

60% Improved campaign turnaround time

23%Increased online conversions
20%Decreased campaign costs
60%Improved campaign turnaround time

Ready to learn how eClerx Digital’s Campaign Operations solution can reduce waste and redundancy for Citi’s Global Consumer Banking?




Together reducing redundancy and delays to increase Global Banking acquisitions.

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