Part 1: Panelist Series
This event focused on creating strategies, setting up enablers, and learning from best practices to set up an efficient digital operations strategy.
In the post-COVID world, where everything is moving almost entirely digital, setting up the right assets, journeys, and experiences is critical. Here, we’ve addressed various elements of a successful digital transformation roadmap.
Part 2: Optimizing Digital Shelves
Using the right mechanisms, and learning how to adopt a data-driven strategy will optimize the e-Commerce/ digital shelf and offer the right products to the right audience at the right time.
This event was ideal for retail brands with high volumes of SKUs, as it is critical to optimize the product orchestration on the e-Commerce platform.
A data-driven approach can help to maximize revenue, margin, conversion, and other KPIs through indicators like demand,.customer ratings and reviews, search trends, and other performance metrics
ABOUT THE PANELISTS
Head of Analytics & Data Science
Prasad Kadiyala has provided analytics capability building and client strategy leadership with brands over the past 15+ years. Including; Sky, M&S, Dell, Adidas, Pepsi, and GM. Adobe digital analytics, optimization, personalization, CRM, customer journey, campaign effectiveness and channel attribution expertise across multiple global clients. Located in UK and overseeing European consultant’s team.
Campaign Operations Specialist
Tackling the recent merger of IPH and Brammer, with a multi-million, multi-country SKU data management transformation with Europe’s largest MRO in the works, Cecil has a long track record including being responsible for the MDM Vision and Strategy execution for Netherlands-based retailer HEMA, through to Asics and Nike for in-store and online promotions in ERP and POS systems, and product enrichment.
Head of Product and Practice, Competitive Intelligence and Pricing Analytics
Saurabh has over 15 years of experience in leading digital operations delivery, product strategy and practice delivery to Fortune 500 organizations across Retail, Consumer Brands, Travel, Technology, Manufacturing, Distribution companies. He has led the development and implementation of technology/solutions ranging from price position analysis, product assortment optimization, digital shelf analytics, channel visibility monitoring, defining/implementing pricing strategies, price/ discount optimization, promotion effectiveness and forecasting.
Head of Centre of Excellence for Data Science at eClerx
Christoph juggles SIG UK’s Interior and Exterior Specialty Construction Distribution eCommerce businesses, along with being a father of three. He is a seasoned international leader of product, pricing, digital marketing, customer service, analytics, search and content teams. His experience launching B2B and B2C propositions spans heavyweight brands such as Grainger’s online business and Walgreens Boots, where he drove large-scale customer adoption of eCommerce offerings.
Associate Program Manager