Growth, Change, & One Constant
The media and entertainment industry is experiencing a massive change (Bob Iger is back, and Reed Hastings is leaving). But one thing remains the same—content is still king!
The old linear channel lineup is slowly dissolving over time due to the rapid growth of Over-the-Top Technology (OTT), Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), and FAST TV on Demand (i.e., Netflix, Disney Plus), and that has significant implications. These shake-ups mean that companies will need to focus a high amount of focus and investment on technology adoption as acquisition and retention campaigns become all-time important.
The evolution is upon us.
Turning Challenges into Results
New generations of consumers prefer to access TV content through the internet, driving a high churn rate across the streaming services sector that will only increase in 2023. Leveraging this understanding and identifying the wants and consumption behaviors of Gen Z and beyond will give firms a much better chance to overcome this churn.
The question then becomes, what actions will help you take advantage of this understanding? Above all, creating a strong business process foundation is vital to ensure you are optimizing your acquisition and retention campaigns, including push, email, display, billboard, and SMS. Budgets are tightening across the business world, meaning the need for precise execution is at an all-time high, as the margin of error is incredibly small.
When you then factor in the need for scale, speed, and quality, the task may seem daunting. But choosing a partner you can trust to support your initiatives makes all the difference.
At eClerx Digital, we have built a Business Process as a Service (BPaaS) platform called MAD—Marketing, Analytics, and Data—that supports M&E companies across the spectrum of the OTT roll-out. This managed service has core strengths, including web expertise, digital marketing, campaign optimization, analytics, data, and customer care operations. With agile resources and a flexible engagement model, our team adheres to your needs, no matter the size or scale delivering across an entire ecosystem that includes accelerators, centers of excellence, domain and MarTech expertise, and a technology-agnostic approach.
With our end-to-end capabilities, we strive to be a one-stop shop that helps you grow and overcome the obstacles the industry faces through changing behaviors and new demand. To that end, we are excited to share an upcoming event!
Join us at the eClerx Digital Lunch & Learn
With the start of the new year bringing a fresh perspective and new opportunities, our team is hosting a Lunch & Learn event to discuss how to prepare.
Our program will include segments such as:
– Analytics in the streaming world
– Campaign optimization
– Preparing for the future with AI and ML
Each module is designed to be interactive, and we highly encourage participation to make the most of the learnings!
The details for the event are as follows:
Date: Wednesday, March 15th
Location: The eClerx Digital Office at 286 Madison Avenue, New York, 14th floor
Time: 12:00-3:00PM EST
To learn more about how we are supporting the Media & Entertainment industry, contact:
Director of Sales & Business Development