eCommerce strategies often focus on Web stores, eShops, and eProcurement gateways for sales. Recently the focus has shifted to viewing Marketplaces as a channel to invest in globally. Both for local and niche marketplaces such as Mercateo or Conrad, through to larger traditional marketplaces such as Amazon. In addition to selecting the right product assortment and optimizing your product listings, the readiness of the right content, launching SKUs in an agile, fast manner, scale to meet market demands is key to getting the best ROI from your efforts. Our panel of global leaders in large-scale MRO, industrial, DIY, and electrical products share their experiences in all aspects of an end-to-end approach to the marketplace.