What is IDFA?
Apple created ‘Identifiers For Advertisers’ a.k.a. IDFA, as the only means for ad tracking within apps on an iOS device. IDFA enables advertisers to be notified when a user of a phone has taken an action. Every iPhone is assigned a unique IDFA that advertisers use to receive invaluable feedback about user engagement, albeit at an aggregated level, helping them to optimize ad campaigns and target customers with the most relevant content.
Jins Vengdingal manages Training & Content development for Telecom, Banking and Technology domains. He is passionate about new technologies, creating industry POVs & gaming.
Aditi Prabhu is focused on running governance for the Learning Management System in eClerx. She is passionate about Content Development and Industry Research.