Infographic: A study from
the Top 50 global e-Retailers

2/3^rd

About

of the top 50 E-Retailers have the
option to checkout as guest.

Conversion rates are often seen
to improve during A/B
split-testing by 10–30% when
sites go from forced account
creation to providing a guest
checkout option.

Number of card fields
vary between three to
five for most r(e)tailers.

users abandon a checkout
when they don’t find their
preferred payment method

Security

Ease of use

Customer service

Internationalization

for reasons such as

6%

It is a good practice to match
the order of required details on
the card form with the
sequence of information on
the physical card.

17%

58%

Consider displaying order summary at every step of the
checkout, including chosen address, delivery date and
price break up.

When Presented

users were noticed to use it
before proceeding further.

users abandon a
checkout flow because
they didn’t trust the site
with their credit card
information.

this group of
users often
prefer the

Average number of
checkout form fields
used are

users abandon a
checkout because they
perceive it to be too long
or complicated.

Parts of the checkout page with
security icons, badges or
reassuring microcopy and a
general visual “robustness” are
often perceived as being more
secure, while parts without
these visual clues inspire less
confidence.

12

23%

it is a good practice
to keep the number
of these fields to a
minimum

of the
TOP 50

3^rd