Insights

An Optimum

eCommerce Website

A Study from the Top 50 eCommerce Websites

Brought to you by eClerx Digital

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Infographic: Best Practices to
Reduce Cart Abandonment

70%

67%

online shoppers abandon
products in their carts

Almost all of the top
50 R(e)tailers have the

Product Image
displayed in the Cart.

It is advisable to place a small product
description, quantity ordered and
selected variant to ascertain the order

50%

R(e)tailers have the

and the option for entering the
discount Coupon Codes to give
users an extra nudge to proceed
to check out.

Total Savings displayed

25%

Nearly

users use cart as a

temporary storage
or comparison tool

Nearly

have the option for
moving the products to
the Wishlist or save for
later
and only 20% use
an alert pop up when the
Product is removed from
the Cart

2/3

rd

More than

80%

sites place their
Checkout CTA
above the fold either on
“Bottom Right” or “Top Right”
of the page following the
intuitive path that user's take.

$1,000

$2,000

YOU SAVE:

$1,000

75%

have the detailed breakdown
of the Price listed in the Cart

23% US online
shoppers abandon
orders because they
weren’t given an
upfront estimate of
the total order cost
including taxes and
shipping before they
began the checkout
process.

2/3

rd

display Product Recommendations
on the Cart Page

To ensure users are not distracted
by these recommendations, cross
sells and promotions should be
kept below the cart line items and
primary checkout button.

Only

20%

have the status of
Product availability

Displaying availability of product
creates a sense of urgency in the
minds of consumers and nudges
them to move along the funnel.