70%
67%
online shoppers abandon
products in their carts
Almost all of the top
50 R(e)tailers have the
Product Image
displayed in the Cart.
It is advisable to place a small product
description, quantity ordered and
selected variant to ascertain the order
50%
R(e)tailers have the
and the option for entering the
discount Coupon Codes to give
users an extra nudge to proceed
to check out.
Total Savings displayed
25%
Nearly
users use cart as a
temporary storage
or comparison tool
Nearly
have the option for
moving the products to
the Wishlist or save for
later and only 20% use
an alert pop up when the
Product is removed from
the Cart
2/3
rd
More than
80%
sites place their
Checkout CTA
above the fold either on
“Bottom Right” or “Top Right”
of the page following the
intuitive path that user's take.
$1,000
$2,000
YOU SAVE:
$1,000
75%
have the detailed breakdown
of the Price listed in the Cart
23% US online
shoppers abandon
orders because they
weren’t given an
upfront estimate of
the total order cost
including taxes and
shipping before they
began the checkout
process.
2/3
rd
display Product Recommendations
on the Cart Page
To ensure users are not distracted
by these recommendations, cross
sells and promotions should be
kept below the cart line items and
primary checkout button.
Only
20%
have the status of
Product availability
Displaying availability of product
creates a sense of urgency in the
minds of consumers and nudges
them to move along the funnel.
