Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

Insights

An Optimum

eCommerce Website

A Study from the Top 50 eCommerce Websites

Brought to you by eClerx Digital

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Download

Infographic: Best Practices to
Reduce Cart Abandonment

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

70%

67%

online shoppers abandon
products in their carts

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1
Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

Almost all of the top
50 R(e)tailers have the

Product Image
displayed in the Cart.

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

It is advisable to place a small product
description, quantity ordered and
selected variant to ascertain the order

50%

Prices-and-discounts-infographic-for-web-Asset-8-1

R(e)tailers have the

and the option for entering the
discount Coupon Codes to give
users an extra nudge to proceed
to check out.

Total Savings displayed

Prices-and-discounts-infographic-for-web-Asset-8-1

25%

Nearly

users use cart as a

temporary storage
or comparison tool

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

Nearly

have the option for
moving the products to
the Wishlist or save for
later
and only 20% use
an alert pop up when the
Product is removed from
the Cart

2/3

rd

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

More than

80%

sites place their
Checkout CTA
above the fold either on
“Bottom Right” or “Top Right”
of the page following the
intuitive path that user's take.

$1,000

$2,000

YOU SAVE:

$1,000

Prices-and-discounts-infographic-for-web-Asset-8-1
Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

75%

have the detailed breakdown
of the Price listed in the Cart

Prices-and-discounts-infographic-for-web-Asset-8-1

23% US online
shoppers abandon
orders because they
weren’t given an
upfront estimate of
the total order cost
including taxes and
shipping before they
began the checkout
process.

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

2/3

rd

display Product Recommendations
on the Cart Page

Prices-and-discounts-infographic-for-web-Asset-8-1

To ensure users are not distracted
by these recommendations, cross
sells and promotions should be
kept below the cart line items and
primary checkout button.

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

Only

20%

have the status of
Product availability

Prices-and-discounts-infographic-for-web-Asset-8-1Prices-and-discounts-infographic-for-web-Asset-8-1

Displaying availability of product
creates a sense of urgency in the
minds of consumers and nudges
them to move along the funnel.