08/01/2019

Infographic: Product Listing Page

Infographic: Product Listing Page

Our observations and best practices related to the Products listing/category page. Often this page is ignored from a UX point of view since most conversions take place on the product page. However, it plays an important role in acquainting the customer with depth of a product category or available options after filters are applied. If done right, it takes users a step closer to conversion.

Insights

An Optimum

eCommerce Website

A Study from the Top 50 eCommerce Websites

Brought to you by eClerx Digital

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r(e)tailers
have

25%

buttons on the

Product Listing Page

ONLY

but only 35%

sites have user ratings
displayed on the listings page,

display the number of
ratings that play a critical
role in establishing the
reliability of average rating.

Majority have the
sorting option for the
products and the default
order of the same varies from

“Best Match,” “Best Sellers,"
“Best Selling,” “Featured,”
“Sort by,” “Recommended”

However, testing showed
that users often misinterpret
sorting tool as filtering
options. Thus a unified
horizontal filtering and
sorting tool placed right
above the product list are
more suitable for products
with only a few filter types.

However, for such products
it is advisable to place
a quick add button to
improve conversion.

Product Image

Product Title

Product Price

Ratings

MOST COMMONLY
FOUND ELEMENTS
ON A PRODUCT
LISTING PAGE ARE

LEFT.

ALMOST ALL OF THEM HAVE

CATEGORY FILTERS AND
ARE PLACED ON THE

Experts suggest it’s
important for users
to be able to assess
the breadth of
products available
under a category.
Hence, the best
default sort type is
diversity based that
showcases popular
products from each
sub-category within
the first 10-20 products.

Despite the fact that some products
do not require much consideration or
thought before buying

only 25% have the option of
adding the products to the
Cart from the listing pages.

Nearly 75%