06/05/2019
Homepages should
visually feature or display
30-40%
of the main
product categories
50%
Only
have a clearly visible option
for changing the Country
The most often way of informing the user about the currently selected
country scope is to have it displayed in the upper right corner throughout
the site (preferably set via geo-targeting) - typically with a flag icon
and link text stating the name of the country.
Alternatively, a splash page that requires users to select the country,
is used by sites that have significant regional customizations
90%
Close to
sites have a clearly
visible search field.
50%
Close to
DEALS,
BEST SELLING ITEMS
Users often use the search
field as a fallback measure in
case they ever find themselves
stuck or are unable to relate
the desired product to listed
categories and should hence
be seamlessly visible.
80%
OVER
of the (R)etailers have
(R)etailers have
listed in the body of the Home Page
clickable
Hero Banners
which is acceptable
since users do not
mind scrolling down
the homepage to get
a sense of the site
they have landed on
and it’s product range.
30%
have other elements
visible above the fold
