06/05/2019

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Insights

An Optimum

eCommerce Website

A Study from the Top 50 eCommerce Websites

Brought to you by eClerx Digital

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Infographic: Trends in Global
(R)etailer Homepage UX

How-Images-&-Videos-Used-eCommerceSite-Asset-1Homepages-should-visually-feature-or-display-eClerxDigital-Assets-4Homepages-should-visually-feature-or-display-eClerxDigital-Assets-6Homepages-should-visually-feature-or-display-eClerxDigital-Assets-5

Homepages should

visually feature or display

30-40%

of the main
product categories

50%

Only

have a clearly visible option
for changing the Country

The most often way of informing the user about the currently selected
country scope is to have it displayed in the upper right corner throughout
the site (preferably set via geo-targeting) - typically with a flag icon
and link text stating the name of the country.

Alternatively, a splash page that requires users to select the country,
is used by sites that have significant regional customizations

Homepages-should-visually-feature-or-display-eClerxDigital-Assets-9

90%

Close to

sites have a clearly
visible search field.

50%

Close to

DEALS,
BEST SELLING ITEMS

Users often use the search
field as a fallback measure in
case they ever find themselves
stuck or are unable to relate
the desired product to listed
categories and should hence
be seamlessly visible.

80%

OVER

of the (R)etailers have

(R)etailers have

listed in the body of the Home Page

clickable
Hero Banners

Homepages-should-visually-feature-or-display-eClerxDigital-Assets-12

which is acceptable
since users do not
mind scrolling down
the homepage to get
a sense of the site
they have landed on
and it’s product range.

30%

have other elements
visible above the fold