04/22/2019

How-Images-&-Videos-Used-eCommerceSite-Asset-1Prices-and-discounts-infographic-for-web-Asset-25How-Images-&-Videos-Used-eCommerceSite-Asset-1

Insights

An Optimum

eCommerce Website

A Study from the Top 50 eCommerce Websites

Brought to you by eClerx Digital

How-Images-&-Videos-Used-eCommerceSite-Asset-20-01Prices-and-discounts-infographic-for-web-Asset-26Download

Infographic - Trends in Product Page
Call To Action

eClerx-Digital-Infographic-CTA-Asset-1eClerx-Digital-Infographic-CTA-Asset-1eClerx-Digital-Infographic-CTA-Asset-3_1

With world’s

GLOBAL AVERAGE

CONVERSION RATE

OF ONLY

2.42%


in 2018

(R)etailers still have

plenty of opportunity
to grow.

We looked at top 50 (R)etailers PRODUCT PAGE CTAs
and what they do to ensure their PDP conversions.

eClerx-Digital-Infographic-CTA-Asset-4eClerx-Digital-Infographic-CTA-Asset-6eClerx-Digital-Infographic-CTA-Asset-5
eClerx-Digital-Infographic-CTA-Asset-9eClerx-Digital-Infographic-CTA-Asset-9

70%

place Cart Addition
CTA above the fold

eClerx-Digital-Infographic-CTA-Asset-21eClerx-Digital-Infographic-CTA-Asset-11eClerx-Digital-Infographic-CTA-Asset-15eClerx-Digital-Infographic-CTA-Asset-22

60%

More than

use

Green

, Black

and

Blue

for the Cart
Addition CTA

However, use
complimentary
colors or a color
hierarchy that goes
with the overall
brand theme

eClerx-Digital-Infographic-CTA-Asset-13

40%

Only

have Social
Sharing tools

Caution should be
used in placing these
buttons to ensure they
do not distract the
visitors away from the
more important
content like ratings,
reviews, and product
images.

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50%

use “Add to Cart” as text
followed by “Add to Bag”
used by

30%

depending on the line of products
sold. We advise clients to test the
text that works best with your
ecommerce visitors.

eClerx-Digital-Infographic-CTA-Asset-24

90%

use

WHITE

as the CTA text color

eClerx-Digital-Infographic-CTA-Asset-24

80%

Over

of the (R)etailers Cart Add CTA Height is greater
than 50px and Width greater than 400px
to ensure your CTA button stands out use
ample white space around it.

Want to know more about Add to Cart?

CLICK HERE