04/22/2019
With world’s
GLOBAL AVERAGE
CONVERSION RATE
OF ONLY
2.42%
in 2018
(R)etailers still have
plenty of opportunity
to grow.
We looked at top 50 (R)etailers PRODUCT PAGE CTAs
and what they do to ensure their PDP conversions.
70%
place Cart Addition
CTA above the fold
60%
More than
use
Green
, Black
and
Blue
for the Cart
Addition CTA
However, use
complimentary
colors or a color
hierarchy that goes
with the overall
brand theme
40%
Only
have Social
Sharing tools
Caution should be
used in placing these
buttons to ensure they
do not distract the
visitors away from the
more important
content like ratings,
reviews, and product
images.
50%
use “Add to Cart” as text
followed by “Add to Bag”
used by
30%
depending on the line of products
sold. We advise clients to test the
text that works best with your
ecommerce visitors.
90%
use
WHITE
as the CTA text color
80%
Over
of the (R)etailers Cart Add CTA Height is greater
than 50px and Width greater than 400px
to ensure your CTA button stands out use
ample white space around it.
Want to know more about Add to Cart?
CLICK HERE
