03/26/2019

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Insights

An Optimum

eCommerce Website

A Study from the Top 50 eCommerce Websites

Brought to you by eClerx Digital

How-Images-&-Videos-Used-eCommerceSite-Asset-20-01Prices-and-discounts-infographic-for-web-Asset-26Download

How Prices and Discounts are used
on eCommerce - Infographic

Prices-and-discounts-infographic-for-web-Asset-1Prices-and-discounts-infographic-for-web-Asset-1Prices-and-discounts-infographic-for-web-Asset-2

shoppers agree

that discounts can influence where they shop?

Did you know


77%

Let’s see how the world’s top (R)etailers present product price and
discounts to ensure users never over-look an offer!

*

Prices-and-discounts-infographic-for-web-Asset-8Prices-and-discounts-infographic-for-web-Asset-3Prices-and-discounts-infographic-for-web-Asset-5Prices-and-discounts-infographic-for-web-Asset-15

Over

of e-tailers list savings as a
percentage.

20%

Prices-and-discounts-infographic-for-web-Asset-16

Over

of (R)etailers
differentiate
the Discounted
Price with
another color,
predominantly
with RED or
BLACK.

70%

Special Buy

$1,000

$2,000

YOU SAVE: $1,000

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Nearly

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80%

display the
Selling Price BIGGER
than the Listed Price

60%

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e-retailers use supplementary text for
listing price such as - “Was, Price,
Market Value, ORIGINAL, Reg, Regular,
Regular Price, RRP, Comparable value”

40%

Prices-and-discounts-infographic-for-web-Asset-14Prices-and-discounts-infographic-for-web-Asset-19

e-retailers use
supplementary text for
selling price like “SPECIAL
BUY, DEAL OF THE DAY,
On Sale, YOUR PRICE,
Company_Name Price,
NOW, OUR PRICE”

30%

Prices-and-discounts-infographic-for-web-Asset-22

40%

Prices-and-discounts-infographic-for-web-Asset-4

have the text for savings such as “Save,
YOU SAVE, Total Savings, Instant Savings,
Your Savings, EXTRA OFF, Save up to"

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1.

Deal or no deal, ensure price is
easily located by users. Place it
prominently using bold colors,
larger fonts and with ample white
space around it to keep it separate
from the product description.

2.

To display the SAVINGS amount,
consider the Rule of 100 by Jonah
Berger. It states that for products
priced above $100, display the
discount as an absolute number
rather than a percentage, so the
discount number is bigger.

3.

Irrespective of the text used for the
offers or discounts, it is important
that all offer information is clearly
displayed in close proximity to price
for users to most clearly understand
the deal!

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CONCLUSION