eClerx Digital is a proud sponsor of the American Marketing Association’s (AMA) Virtual Conference – The Year Ahead in Marketing – being held January 29 – 30. The agenda includes speakers from eClerx Digital, Microsoft, Salesforce as well as many others who will be look at emerging technology like Artificial Intelligence (AI) as well as making sure attendees are ready for the newest changes in digital marketing. This virtual conference means the ability to join only the sessions that are interesting to you as well as connecting with peers, interactive games and marketing trivia. A great way to kick start the New Year!
Customer support is a core business function, which is in the middle of being revolutionized by the advent of Big Data and AI. This has not only resulted in “good customer service” bringing in the competitive edge but also being able to show a direct impact on the bottom-line. eClerx Digital’s Lead Strategist for Advanced Analytics, Ashwini Periyaswamy, will present during the Virtual Conference. Her presentation titled, The Changing Landscape of Support Analytics, will focus on trends in the support industry, use-cases focused on analytics advancements and the underlying challenges with the implementation of these solutions.
There is no fee to attend.
About the Speaker:
Ashwini currently manages the eClerx Analytics consulting practice in the UK – specifically focused on Technology and Media industries. She has a varied gamut of analytics experience gained from consulting across multiple business divisions (Marketing/Sales/Support etc.), industries (Financial Services, Technology, Media etc.) and different clients spanning across the analytics maturity model. In her analytics experience of more than 12 years, she has designed and implemented solutions across descriptive through predictive analytics and worked with multiple Fortune 100 companies in the US & UK.