06/29/2018
Account-based marketing has inspired a new-found desire to personalize messaging to high-value accounts. This on-demand webcast hosted by the American Marketing session shows how to source relevant account data, use that data to create target personas, and deploy a personalization campaign across multiple channels.
KEY TAKEAWAYS :
Sourcing fresh data can be daunting, but it’s mostly automatable.
Pulling data from the CRM can expedite persona identification.
Delivering personalized messages in multiple channels creates resonance, amplifying each other channel.
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